New campaign
Design your experiment
Set the audience, trigger, offer, and guardrails. We'll measure what actually moves behavior.
Campaign name
Internal — guests never see this
1
Step 1
Audience
Customer tier
Daypart
Party size
2
Step 2
Trigger
When to fire
Conditions
Plain-language guards
Round count ≥
Food spend =
3
Step 3
Offer
Offer type
Offer value
In $
Applies to
4
Step 4
Surface
Where the guest sees it
5
Step 5
Frequency cap
Per visit
Per week
6
Step 6
Experiment setup
A/B test
Run as a controlled experiment
Control split
% of eligible tabs that stay in control
50%
7
Step 7
Metrics & guardrails
Primary metric
Guardrails
Trip the brake if these cross threshold
Final
Hypothesis
In your own words
One sentence
Ready to launch
Tracking starts at the next eligible tab.