Experiments
Scorecards
Every campaign reading as a controlled experiment. Confidence and recommendation at a glance.
“If guests have ordered 2 drink rounds and no food, showing wings inline will increase food attachment and average check size.”
Primary metric
Food attachment
Control vs variant
18.4%→26.9%
Lift
+46.2%
Net lift
+$416
“If guests have ordered 3 drink rounds, gifting a free shot will increase repeat orders and tip size.”
Primary metric
Avg check size
Control vs variant
44.5%→43.1%
Lift
-3.2%
Net lift
-$91
“If a Gold tier member opens a tab, offering 15% off wine will increase wine attach without hurting margin.”
Primary metric
Wine attach
Control vs variant
23.5%→24.7%
Lift
+5.1%
Net lift
+$42
“If it is Tuesday 6–8pm, pairing a $5 small plate with each drink round will lift food attach.”
Primary metric
Food attach
Control vs variant
31.5%→35.1%
Lift
+11.4%
Net lift
+$188
“If a tab is opened by a first-time guest, showing a "welcome — first round on us" offer will increase conversion to a Square-attached membership.”
Primary metric
Tab conversion
Control vs variant
27.6%→30.0%
Lift
+8.7%
Net lift
+$182
“If the time is after 10pm and the tab has 2+ rounds of drinks, a $14 pizza bundle prompt will increase late-night food attach.”
Primary metric
Food attach (post-10pm)
Control vs variant
21.4%→27.8%
Lift
+22.8%
Net lift
+$298
“If a Gold tier member visits during their birthday week, gifting a free dessert will increase 30-day repeat visit.”
Primary metric
Repeat visit
Control vs variant
41.0%→44.4%
Lift
+1.1%
Net lift
+$14